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Outdoorhub.com – Featuring Jeff Busic as Osprey’s new International Director – March 29, 2012

March 29, 2012

Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs, announced today that industry veteran Jeff Busic has rejoined the company as its new International Director, effective May 1. Busic returns to Osprey to fill this newly created position for the support and development of Osprey distributors around the world as part of the brand’s international growth strategy.

“Osprey and our international distributors are extremely excited to have Jeff return to Osprey in his new role of International Director,” said Tom Barney, CEO of Osprey Packs. “Jeff has the perfect background to help support and grow our current worldwide distribution and mature Osprey even further as an internationally leading trail, travel, cycling and ski pack brand.”

As International Director, Busic will lead all support and growth plans for Osprey’s 11 worldwide distributors, including distributor communication, international marketing, product development, market analysis, international trade shows and new market development. Busic’s extensive background in the outdoor industry with such companies as Ibex, Chaco and REI coupled with his successful sales history at Osprey make him uniquely qualified for his new position.

“I am thrilled to be returning to Osprey,” said Busic. “I missed the pack business and building upon the strong international presence that Osprey already enjoys worldwide will be a fascinating challenge. I feel right at home.”

Busic joins Osprey as the brand enjoys significant growth both domestically and internationally. Osprey’s specialty outdoor distribution in the US is complemented by similar distribution around the world in 28 countries through Osprey Europe and 10 other independent distributor partners. Jeff will lead and support these partners while seeking similar markets to expand Osprey.

Jeff will be based in Osprey’s Cortez, Colorado headquarters. When not working and traveling, he enjoys cycling, reading, dogs and all things outdoors.

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OutdoorIndustry.org – Featuring Jeff Busic as International Director for Osprey – March 29, 2012

March 29, 2012

Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs, announced today that industry veteran Jeff Busic has rejoined the company as its new International Director, effective May 1. Busic returns to Osprey to fill this newly created position for the support and development of Osprey distributors around the world as part of the brand’s international growth strategy.

“Osprey and our international distributors are extremely excited to have Jeff return to Osprey in his new role of International Director,” said Tom Barney, CEO of Osprey Packs. “Jeff has the perfect background to help support and grow our current worldwide distribution and mature Osprey even further as an internationally leading trail, travel, cycling and ski pack brand.”

As International Director, Busic will lead all support and growth plans for Osprey’s 11 worldwide distributors, including distributor communication, international marketing, product development, market analysis, international trade shows and new market development. Busic’s extensive background in the outdoor industry with such companies as Ibex, Chaco and REI coupled with his successful sales history at Osprey make him uniquely qualified for his new position.

“I am thrilled to be returning to Osprey,” said Busic. “I missed the pack business and building upon the strong international presence that Osprey already enjoys worldwide will be a fascinating challenge. I feel right at home.”

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SNEWSnet.com – Osprey Packs Welcomes Jeff Busic as International Director – March 29, 2012

March 29, 2012

Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs, announced today that industry veteran Jeff Busic has rejoined the company as its new International Director, effective May 1. Busic returns to Osprey to fill this newly created position for the support and development of Osprey distributors around the world as part of the brand’s international growth strategy.

“Osprey and our international distributors are extremely excited to have Jeff return to Osprey in his new role of International Director,” said Tom Barney, CEO of Osprey Packs. “Jeff has the perfect background to help support and grow our current worldwide distribution and mature Osprey even further as an internationally leading trail, travel, cycling and ski pack brand.”

As International Director, Busic will lead all support and growth plans for Osprey’s 11 worldwide distributors, including distributor communication, international marketing, product development, market analysis, international trade shows and new market development. Busic’s extensive background in the outdoor industry with such companies as Ibex, Chaco and REI coupled with his successful sales history at Osprey make him uniquely qualified for his new position.

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OutdoorIndustry.org – Featuring Renowned Climber Beth Rodden for Osprey – March 26, 2012

March 26, 2012

Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs, announced today the addition of renowned climber Beth Rodden to its roster of 2012 sponsored athletes.

“Osprey is proud to welcome a person of Beth’s caliber and accomplishments to the Osprey family of athletes,” said Gareth Martins, director of marketing for Osprey Packs. “She is a truly exceptional climber and human being and we look forward to utilizing her skills as an athletic ambassador and working with her in 2012 and beyond.”

One of the most accomplished female climbers in the world, Beth has free climbed three routes on El Capitan, more than any other woman. She has also established some of the hardest traditional climbs and sport climbs in the world by a woman, including free climbing the Nose on Yosemite’s El Capitan and the first ascent of Yosemite’s Meltdown. She was the youngest woman to climb a 5.14a, and is one of the only women in the world to have red-pointed a 5.14c/8c traditional climb.

Over the past few years Beth has become very involved with clinics and working with young climbers across the country. Climbing has been her passion since childhood and she loves sharing that with young climbers today, and working to develop their skills and enthusiasm into good stewards for the sport.

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SNEWSnet.com – Featuring Athlete Beth Rodden for Osprey – March 26, 2012

March 26, 2012

Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs, announced today the addition of renowned climber Beth Rodden to its roster of 2012 sponsored athletes.

“Osprey is proud to welcome a person of Beth’s caliber and accomplishments to the Osprey family of athletes,” said Gareth Martins, director of marketing for Osprey Packs. “She is a truly exceptional climber and human being and we look forward to utilizing her skills as an athletic ambassador and working with her in 2012 and beyond.”

One of the most accomplished female climbers in the world, Beth has free climbed three routes on El Capitan, more than any other woman. She has also established some of the hardest traditional climbs and sport climbs in the world by a woman, including free climbing the Nose on Yosemite’s El Capitan and the first ascent of Yosemite’s Meltdown. She was the youngest woman to climb a 5.14a, and is one of the only women in the world to have red-pointed a 5.14c/8c traditional climb.

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TheAdventureBlog.com – Featuring Atmos 50 – March 23, 2012

March 23, 2012

It is difficult to improve on perfection. Especially in the world of outdoor gear. One of my all-time favorite pieces of gear is my Osprey Atmos 50 backpack. I love it so much that I’ve taken it with me on trips to six continents and it has always served me well. It is the perfect size to fit in most overhead compartments and yet still carry all the gear you need for an extended trip. My Atmos has been up mountains, across deserts and down rivers, and while it has a few battle scars it remains in great condition and always ready for a new adventure.

With all of that in mind I was a bit skeptical when I learned that Osprey had updated my favorite pack for 2012. After all, there were very few things that I could see them improving upon. Turns out the new Atmos 50 is a refined product that takes everything I loved about the first iteration and tweaks it in some important, yet subtle, ways that makes it an even better pack.

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ConservationAlliance.com – Featuring Gareth Martins, Representative for Osprey Packs – March 23, 2012

March 23, 2012

Board of Directors On Capital Hill

Senator Wyden (D-OR) met with representatives from The Conservation Alliance, Wild Places, LLC, REI, The North Face, KEEN, CamelBak, Osprey Packs and Patagonia.

Represenative Polis (D-CO) met with John Sterling (The Conservation Alliance), Angela Owen (REI), and Gareth Martins (Osprey Packs)

The Conservation Alliance board and staff spent two days this week in Washington, DC. The trip included a full day of board education on which the board heard presentations about conservation policy, including Wilderness, National Monuments, Land and Water Conservation Fund, the American Arctic, and the prospects for conservation legislation passing in 2012. On the second day, the Alliance board took to Capitol Hill, and met with Congressional offices to voice business support for legislation to protect wild lands and waterways.

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RealDeepSnow.com – Featuring Karve 6 – March 22, 2012

March 22, 2012

Designed for skiers and snowboarders, the Karve 6 boasts a very slim, compact package, approx. 3-4 inches thick on your back, 12 inches wide and 19 inches tall. This pack is small, but is perfect for the right projects/use. You can wear this pack on a chairlift, without feeling like you’re going to fall off. The pack easily carries a water bladder, a standard probe, shovel handle, and blade (I have found it best to use a very small shovel along the lines of the Voile XLM and a smaller probe as well for best packability), skins, some food, and a layer. Avy tools are accessed via the side tube sleeves (probe and handle) and inside the main compartment (blade). All-in-all, it’s very easy to get your avy setup deployed with this simple, easy-access design.

The pack has a very nice ski/board carrying system that stows away nicely when you don’t need it. The strap system is designed primarily for stashing your skis on your back when kicking steps/booting up, and it works best when keeping your body in-line. This isn’t a perfect diagonal ski carrying system as there’s a bit of sway built in and there’s no option for a side-carry setup, which I sometimes like better, but for the pack’s size, the ski-carry is great. Snowboarders can use the vertical carry system, a simple strap system that provides nice stability.

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