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OutdoorIndustry.org – Osprey’s New Pint-Sized Packs Deliver Full-Sized Punch – July 29, 2014

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OutdoorIndustry.org – Osprey’s New Pint-Sized Packs Deliver Full-Sized Punch – July 29, 2014

July 29, 2014

In 2008, Osprey Packs changed the paradigm for kid’s backpacks bringing adult custom fit, function and features to a pack line for young people. For Spring/Summer 2015, Osprey introduces their first-ever youth hydration packs series with HydraJet and Moki as well the complete redesign of the Ace Series of technical backpacks and Jet Series of daypacks.

“Inspiring young people to experience and enjoy the outdoors is a core value at Osprey and a comfortable performance pack can really make a difference,” says Erik Hamerschlag, Product Line Manager at Osprey. “We have always believed that kids deserve the same level of pack fit and function as adults and so we are excited to introduce our latest custom fit and hydration technologies to the youth market…”

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OutdoorIndustry.org – Organize and Protect Your Gear with Osprey’s All-New Accessory Collection for Spring/Summer 2015 – July 24, 2014

July 24, 2014

For Spring/Summer 2015, Osprey Packs is expanding their accessory line, providing a complete solution for everything adventurers need to organize and protect their pack. The new accessories range from in-pack options such as dry sacks and organizers to on-pack ones, including add-on pockets and camera cases.

“With the trend towards smaller packs, organization is key,” says Cassie Tweed, Design Director at Osprey Packs. “With Osprey’s new accessories, our consumers now have a complete, quality solution to optimize their Osprey packs and luggage…

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OutdoorIndustry.org – Osprey’s Atmos AG 65 Wins Gold at OutDoor Show in Freidrichshafen – July 23, 2014

July 23, 2014

Industry News

Osprey’s Atmos AG 65 Wins Gold at OutDoor Show in Freidrichshafen

For Immediate Release

Julie Atherton
JAM Media Collective
julie@jamcollective.net
415-839-7546

Cortez, CO, Jul 23, 2014 –

Osprey Packs, a leader in creating top quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce that Atmos AG 65, the fourth generation of the brand’s game-changing ventilated pack, was awarded the OutDoor Gold Industry Award this month in Freidrichshafen, Germany.

Osprey’s Atmos AG 65 was recognized for its high degree of innovation, design, quality and functionality. “At first sight, Osprey’s Atmos AG 65 made us curious as a jury,” said a statement released by the expert panel of judges. “The promising initial impression is confirmed when you put it on your back. The full-contact carry system literally covers the back and hips, but still allows good ventilation even when heavily loaded. With this carry system, Osprey has embarked on an interesting new approach, which requires no foam pads.”

The innovative new Atmos AG 65 has a unique suspended AntiGravity™ back-system and the world’s first fully ventilated hipbelt. Seamless mesh across a 3D cavity on the backpanel provides a breathable and flexible contoured fit that allows the wearer to move as if they don’t have a pack on – true anti-gravity realized. An adjustable Biostretch™/ExoForm™ harness and Fit-on-the-Fly™ mesh hipbelt give great pack stability and reduce roll. Like all Osprey products, the Atmos AG 65 is built to last with Osprey’s unique attention to detail and use of high-quality materials. The pack sets a new standard with a host of extra features including Stow-on-the-Go™ trekking pole attachment, integrated raincover and a FlapJacket™ top cover for lidless use.

“It is a great honor to receive the OutDoor Gold Industry Award this year as we celebrate our fortieth anniversary of designing innovative, high quality packs,” said Mike Pfotenhauer, founder and head designer for Osprey Packs. “The first generation Atmos was a game changer in the ventilated pack category and this latest design with anti-gravity technology is a significant technological advancement that allows the wearer to truly move as if they don’t have a pack on. We are thrilled that Atmos AG not only piqued the judges’ interest but impressed them when they had an opportunity to try it on.”

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OutdoorIndustry.org – Osprey Packs to Open U.S. Distribution Center on the Wasatch Front – June 10, 2014

June 10, 2014

Osprey Packs, Inc., a leader in creating top- quality, high-performance, innovative packs to comfortably and efficiently carry gear, announced today that the company’s distribution operations will relocate to Utah’s Wasatch Front next year. While Osprey company headquarters, which includes sales, customer service, marketing, finance, quality assurance, returns and other core functions, will remain in Cortez, Colorado, warehousing and shipping will relocate to Utah by mid – 2015.

This move positions Osprey’s U.S. distribution center near the national rail network, which will allow the company to provide better service to the brand’s retailer base and significantly reduce the company’s carbon footprint. The company currently receives and distributes by truck…

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OUtdoorIndustry.org – Osprey Appoints Kenny Ballard as Chief Operating Officer – April 30, 2014

April 30, 2014

Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce that outdoor industry veteran Kenny Ballard has joined the company in the newly created role of Chief Operating Officer. As COO, Ballard will head up Osprey Packs Operations, IT, Purchasing, Quality and Returns as well as Human Resources.

“Osprey Packs is very excited to welcome Kenny to our company,” said Tom Barney CEO of Osprey Packs. “Filling the COO role completes Osprey’s Executive Team and will help provide Osprey and our customers further critical internal support. Kenny possesses the experience and energy necessary to be successful as our COO and contribute to Osprey’s leadership and future growth.”

Ballard is a well-respected leader in the industry, having served as President of Boulder Outdoor Specialty Group (BOSG) that includes Kelty, Sierra Designs, Slumberjack and Wenger camping. Most recently, Ballard headed up Kenny Ballard Consulting which is a multi-channel brand, sales, marketing, product and management consulting firm.

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OutdoorIndustry.org – Osprey Appoints Kenny Ballard as Chief Operating Officer – April 28, 2014

April 28, 2014

Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce that outdoor industry veteran Kenny Ballard has joined the company in the newly created role of Chief Operating Officer. As COO, Ballard will head up Osprey Packs Operations, IT, Purchasing, Quality and Returns as well as Human Resources.

“Osprey Packs is very excited to welcome Kenny to our company,” said Tom Barney CEO of Osprey Packs. “Filling the COO role completes Osprey’s Executive Team and will help provide Osprey and our customers further critical internal support. Kenny possesses the experience and energy necessary to be successful as our COO and contribute to Osprey’s leadership and future growth.”

Ballard is a well-respected leader in the industry, having served as President of Boulder Outdoor Specialty Group (BOSG) that includes Kelty, Sierra Designs, Slumberjack and Wenger camping. Most recently, Ballard headed up Kenny Ballard Consulting which is a multi-channel brand, sales, marketing, product and management consulting firm.

“As a longtime admirer of the Osprey brand, I am honored to be a part of this passionate and accomplished team,” said Ballard. “I look forward to being a part of the brand’s future in this strategic role.”

Next month, Ballard and his family will relocate to beautiful SW Colorado, home to Osprey corporate headquarters.

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OutdoorIndustry.org – Kode ABS Compatible Series and Kode Race – January 8, 2014

January 8, 2014
Osprey Packs, Inc. is expanding its Kode series of industry-leading backcountry ski packs for Fall/Winter 2014 with two innovative additions: the Kode ABS® Compatible Series and Kode Race….
Kode ABS Compatible Series
Osprey’s Kode ABS® Compatible Series comes as a fully functioning, backcountry ready pack. The Kode ABS® Compatible pack body unzips to separate from the backpanel, hipbelt and harness so the small or large ABS™ Vario Base Unit (sold separately) can be attached. With a single zipper, Osprey integrates the technology of ABS®, the leader in avalanche airbag industry since 1985, into the Kode series to deliver optimal safety and peace of mind in the backcountry…
Kode Race 18
The increasing popularity of randonee racing deserves an Osprey solution. Drawing on design from Osprey’s endurance focused Rev Series, the Kode Race 18 allows uphill/downhill racers to move and transition quickly. Featuring an innovative and easy to use system, Kode Race offers diagonal ski carry and removal without removing the pack. This saves time and effort when the terrain requires boot packing…

OutdoorIndustry.org – Osprey’s Bi-Annual Community Locals’ Sale Benefits Colorado Non-Profits – October 22, 2013-

October 22, 2013

Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce its popular Bi-Annual Community Locals’ Sale raised $3,426 for local non-profits and community organizations. Combined with the Spring Locals’ Sale, Osprey has donated nearly $7,000 in 2013 by offering outstanding deals on packs and bags to the Cortez community.

The much-anticipated Local’s Sale is Osprey’s biannual fundraiser for regional nonprofits. Osprey donates a percentage of all proceeds from the one-day special sale to organizations carefully selected by the company’s Green Team.

“We would like to take this opportunity to thank the community for their support in making this Locals’ Sale a resounding success,” says Osprey Outdoor Marketing Manager Sam Mix. “Osprey is proud to be a part of this great community and we like to give back whenever possible.”

OutdoorIndustry.org – Featuring Osprey Packs – September 4, 2013

September 4, 2013

According to the National Retail Federation’s 2013 Back-to-College survey, total spending for the back-to-college market is expected to reach $45.8 billion this year. For outdoor brands and retailers, the back-to-school market is too big to ignore.

“Back-to-school is huge for us. We consider it to be one of our anchor seasons, like Memorial Day, Labor Day and Christmas,” says Mike Massey of Massey’s Professional Outfitters in New Orleans, La. “We buy products and create merchandise programs to take advantage of the back-to-school business.”

A college student’s back-to-school shopping list includes lifestyle apparel, footwear and accessories like water bottles. Backpacks and messenger bags represent one of the biggest opportunities for outdoor brands.

Research conducted by The National Association of College Stores found that backpacks are college students’ preferred mode of carrying books and supplies. Among the various styles, 70.9 percent prefer a backpack to carry to class, 10.4 percent chose a tote and 8.5 percent prefer the messenger style bag.

Outdoor brands well known for technical backpacks are pursuing the back-to-school market with products tailored to this audience. Laptop sleeves, multiple pockets for electronics and organization are key features for college students.

“Osprey is actively pursuing the back-to-campus market with a pretty broad range of products. We’ve been building packs that have been popular on campus for a very long time. Students clearly appreciate the quality materials and construction, as well as the comfortable carry,” said Erik Hamerschlag, product line manager at Osprey Packs, Inc. (…)

“We are primarily focused on our retail channels and getting them the programs and products that will help drive back-to-school business. That typically means having the product available to ship early and partnering with retailers in their own marketing efforts,” said Hamerschlag.

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