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SkiingBusiness.com – Featuring Kode 32 and Interview with Erik Hamerschlag – January 22, 2013

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SkiingBusiness.com – Featuring Kode 32 and Interview with Erik Hamerschlag – January 22, 2013

January 22, 2013

2013-14 Backcountry Gear Preview

Backcountry gear is one of the bright categories in the ski industry as more people realize the importance of safe backcountry travel and more skiers and riders access backcountry terrain through resort gates.

Next year you’ll see even more brands partnering with avalanche airbag companies and catering to skiers and riders who travel in resort-accessed backcountry areas.

Here’s a look at what’s in the works. (…)

Osprey

Erik Hamerschlag, Osprey product line manager

Unisex Kode 32, $149

Target market with featured pack:

Backcountry ski touring

Two-sentence description of featured pack:

The redesigned Kode Series incorporates the feedback of backcountry professionals, athletes, and recreationists, as well as Osprey’s own experience and evaluation. With the updated Kode, Osprey has improved access and organization to aid in emergency situations with a series of logically organized, durable, extremely functional and comfortable packs designed to help and never hinder all facets of backcountry snow travel.

What are you doing to stay relevant in a segment that seems inundated with options?

Maintain the Osprey reputation for packs that fit and function exceptionally well. It’s remarkable how many choices there are out there, but year in and year out, Osprey designs rise to the top by delivering packs that really please the people who use them.

What about in terms of colors/graphics?

The spectrum is huge right now. Everything is possible. We’ve toned our graphics down a bit, but spread color choices from black to brights.

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Skiing Business – Osprey Promotes Sarah Harper Burke to Retail Marketing Manager – August 31st, 2011

September 10, 2011

Cortez, CO – August 30, 2011 – Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs, announced today the promotion of Sarah Harper Burke to the position of Retail Marketing Manager.

Burke joined the company in 2009 as Pro Deal and Program Packs Manager. She was also responsible for launching Osprey’s Pro Shop Program, which implemented a new fixture point of purchase program with key dealers across the country. As Retail Marketing Manager, she will continue to manage this program, as well be the direct contact point for all marketing initiatives, programs and partnerships with Osprey’s retailers.

“During her two years with Osprey, Sarah has shown incredible initiative, drive and passion for the company,” said Gareth Martins, director of marketing for Osprey Packs. “We’re very happy to welcome her to her new role as Retail Marketing Manager and add her to the marketing team.”

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