SkiingBusiness.com – Featuring Kode 32 and Interview with Erik Hamerschlag – January 22, 2013 – Osprey Packs Press
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SkiingBusiness.com – Featuring Kode 32 and Interview with Erik Hamerschlag – January 22, 2013

2013-14 Backcountry Gear Preview

Backcountry gear is one of the bright categories in the ski industry as more people realize the importance of safe backcountry travel and more skiers and riders access backcountry terrain through resort gates.

Next year you’ll see even more brands partnering with avalanche airbag companies and catering to skiers and riders who travel in resort-accessed backcountry areas.

Here’s a look at what’s in the works. (…)

Osprey

Erik Hamerschlag, Osprey product line manager

Unisex Kode 32, $149

Target market with featured pack:

Backcountry ski touring

Two-sentence description of featured pack:

The redesigned Kode Series incorporates the feedback of backcountry professionals, athletes, and recreationists, as well as Osprey’s own experience and evaluation. With the updated Kode, Osprey has improved access and organization to aid in emergency situations with a series of logically organized, durable, extremely functional and comfortable packs designed to help and never hinder all facets of backcountry snow travel.

What are you doing to stay relevant in a segment that seems inundated with options?

Maintain the Osprey reputation for packs that fit and function exceptionally well. It’s remarkable how many choices there are out there, but year in and year out, Osprey designs rise to the top by delivering packs that really please the people who use them.

What about in terms of colors/graphics?

The spectrum is huge right now. Everything is possible. We’ve toned our graphics down a bit, but spread color choices from black to brights.

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