Whether your retail customers are biking, hiking, running, paddleboarding, working out, practicing yoga or somehow doing all on the same outing, one thing they all share in common is the need to stay hydrated during their activity.
This has led to a steady stream of sales in the hydration category at specialty retail, encompassing everything from water bottles and bladder-hosting hydration packs to electrolyte mixes and other supplements all designed to keep water flowing in users’ systems as readily as adrenaline….
On the hands-free front, Kennedy said continuing refinements to products from brands such as CamelBak and Osprey are also leading to increased sales — especially their use-specific products for such activities as biking, hiking and trail running.
“Osprey, in particular, has done a great job with its designs as far as comfort and features,” he said. “Especially in the hiking category.”