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OutdoorIndustry.org – Best of Outdoor Industry April Fools Pranks: 2016 Edition – April 1, 2016

April 1, 2016
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Our industry is all about putting an outdoorsy twist on holidays–and April Fools’ is no exception. Product designers, marketing teams, and Photoshop pros go all-out to celebrate this annual day of elaborate lies and tomfoolery. Here’s a collection of the outdoor industry’s best pranks for April Fools’ 2016…

Osprey Packs also took advantage of the popularity of video content and produced a spoof “Between two Packs” video, where “World Champion Bocce Ball professional and Osprey Packs Athlete Dimitri Lemieux sits down with our own Tim Calkins to discuss bocce domination, his commitment to the sport and the benefits of performance-enhancing shorts.”

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OutdoorIndustry.org – Osprey Packs Launches Online Packfinder – A Tool to Find the Perfect Pack – March 2, 2016

March 2, 2016

Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce the all-new, online Packfinder™. This digital tool allows customers to take a step-by-step journey through the decision making process of finding the perfect pack for the intended activity. Announcement of the Packfinder™ follows last month’s news of Osprey’s redesigned, mobile-friendly website.

“We wanted our new Packfinder™ tool to save time and simplify the often complicated search for the perfect pack, regardless of experience or familiarity with our products,” said Kurt Metternick, Osprey Packs Web Manager.

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SportsOneSource.com–SGB Outdoor – Osprey Premieres Digital Packfinder Tool – March 2, 2016

March 2, 2016

Osprey packs premiered its online Packfinder digital tool to consumers, which guides a purchaser through the step-by-step journey of finding the perfect pack for the intended activity. Packfinder follows Osprey’s recent redesign of its mobile-friendly website.

“We wanted our new Packfinder tool to save time and simplify the often complicated search for the perfect pack, regardless of the experience or familiarity with our products,” said Kurt Metternick, Osprey packs web manager.

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SportsOneSource.com–SGB Media – Osprey Premieres Digital Packfinder Tool – March 2, 2016

March 2, 2016

Osprey packs premiered its online Packfinder digital tool to consumers, which guides a purchaser through the step-by-step journey of finding the perfect pack for the intended activity. Packfinder follows Osprey’s recent redesign of its mobile-friendly website.

“We wanted our new Packfinder tool to save time and simplify the often complicated search for the perfect pack, regardless of the experience or familiarity with our products,” said Kurt Metternick, Osprey packs web manager.

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SNEWSNet.com – Osprey Packs Named The 2015 REI Vendor Partner of the Year in the Camp/Climb Division – January 12, 2016

January 12, 2016

Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce that it has been named REI’s 2015 Vendor Partner of the Year in the Camp/Climb division. REI recognized Osprey in 2007 as its overall Vendor Partner of the Year, and in 2006, 2008, 2010, 2012 and 2014 as the Camp/Climb division recipient.

“The entire Osprey Team is honored and thrilled to be chosen again as top Vendor Partner in Camp/Climb. 2015 was a challenging year for many vendors and REI merchants. But hard work across all Osprey teams together with strong planning and performance resulted in another excellent year for REI and Osprey. Congratulations to all Vendor Partner of the Year nominees and to REI for a record setting year of results and partnership,” said Osprey CEO, Tom Barney.

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