Bold? Yes. But completely in line with Osprey’s mission and vision. Gareth Martins, marketing director of Osprey, pointed out that “over the years, our product has always been used and abused in wild places all over this planet. When a pack did need repair, we always backed it up with one of the strongest lifetime warranties in the business. Then, it dawned on us…. The longevity of our product is the foundation of our corporate social responsibility (CSR) program.”
Osprey celebrates the big 35 this year and the launch of the All-Mighty Guarantee shows the company’s appreciation for its loyal consumers and retailers. (Cool that Mike Pfotenhauer founded the company at the tender age of 5.) Learning more about the history of Osprey Packs, and the Osprey teams’ approach to doing business, the All-Mighty Guarantee is a logical progression of its already strong lifetime guarantee of ol’.